This is a relatively simple idea, but actually makes for a rather interesting few minutes interacting with a brand. Being CC too, it's finished perfectly and has amazing production. Check it here.
Showing posts with label Coca-Cola. Show all posts
Showing posts with label Coca-Cola. Show all posts
This is a relatively simple idea, but actually makes for a rather interesting few minutes interacting with a brand. Being CC too, it's finished perfectly and has amazing production. Check it here.
It seems I can't get enough of Coca-Cola right now. Well, not actually classic Coke, but Diet Coke, Vitamin Water and the company's various drinks pretty much get me through the days and nights, especially in the ridiculous heat LDN has been bathed in this past week.
Liz, my most excellent flattie, bestie and all round superstar mate sent over a link for Guardian's Word of Mouth blog which featured a range of rather silly TV ads for FMCG's that have been around this past month. Check it here.
One of the ones I loved, and wholeheartedly agreed with the blogger on, was for Coca-Cola. It's so wonderfully silly and nonsensical, like a melange of Lewis Carroll's imagination and The Gremlins' absurdity, with a touch of heart. Coca-Cola have gone beyond telling consumers about the product, and now, being one the biggest brands there is, they have to be far more creative with their messaging. 'The Organ Player' takes the sugary dark stuff and turns it into this absolutely epic life source, one that creates mutant-like hamster creatures to play musical instruments inside an organ and sing a rather funky beat. Moreover, it manages to gather a crowd of dedicated boogiers up a hill, and bottles of C-C to emerge from the grass for everyone to guzzle down. And the whole thing is glazed over with a perfect yellow-amber warmth that takes the viewer into a Coca-Cola wonderland, full of friendly Oak trees and lucious green grass you could probably munch on.
As Tony Naylor notes, it just makes you smile. Which really, far from actually trying to sell you something, brands pretty much have to do now. This example is funny 'haha', yes, but if that's not the objective, then the smile's got to come from somewhere else. The Apple iPhone advertising does a good job - it's not necessarily funny, but it's clever, quirky and shows you perfectly just how effective and polished the product is. Plus, it's Apple, so the brand equity messaging is just superb. The new ad for the iPhone 3GS though are lamer than hell, and I don't quite know what Apple are playing at. I give them a few more weeks before they do some focus group testing and realize if it ain't broke, don't fix it.
Liz, my most excellent flattie, bestie and all round superstar mate sent over a link for Guardian's Word of Mouth blog which featured a range of rather silly TV ads for FMCG's that have been around this past month. Check it here.
One of the ones I loved, and wholeheartedly agreed with the blogger on, was for Coca-Cola. It's so wonderfully silly and nonsensical, like a melange of Lewis Carroll's imagination and The Gremlins' absurdity, with a touch of heart. Coca-Cola have gone beyond telling consumers about the product, and now, being one the biggest brands there is, they have to be far more creative with their messaging. 'The Organ Player' takes the sugary dark stuff and turns it into this absolutely epic life source, one that creates mutant-like hamster creatures to play musical instruments inside an organ and sing a rather funky beat. Moreover, it manages to gather a crowd of dedicated boogiers up a hill, and bottles of C-C to emerge from the grass for everyone to guzzle down. And the whole thing is glazed over with a perfect yellow-amber warmth that takes the viewer into a Coca-Cola wonderland, full of friendly Oak trees and lucious green grass you could probably munch on.
As Tony Naylor notes, it just makes you smile. Which really, far from actually trying to sell you something, brands pretty much have to do now. This example is funny 'haha', yes, but if that's not the objective, then the smile's got to come from somewhere else. The Apple iPhone advertising does a good job - it's not necessarily funny, but it's clever, quirky and shows you perfectly just how effective and polished the product is. Plus, it's Apple, so the brand equity messaging is just superb. The new ad for the iPhone 3GS though are lamer than hell, and I don't quite know what Apple are playing at. I give them a few more weeks before they do some focus group testing and realize if it ain't broke, don't fix it.
When I was in the States, I was pretty much obsessed with Vitamin Water. The Power-C got me through many long nights in Lauinger library as well as waking me up in the mornings running to class. Did it make me actually FEEL any better like the quirky on-pack text and ads claim it does? Probably not. It just quenched my thirst and tasted great. But the smart part is that by drinking it a part of you thinks, hmm, this is just as good as eating a huge bowl of broccoli (or similar green superfood). And all this is done by using one font, about 7 colours, and an ingenious bottle shape. Owned by the mighty Coca-Cola, the guys over at V-Water seem to be harking on the heritage of bottle shape being inextricably linked to the brand prowess of the product (think of that Coca-Cola bottle in every campaign, ever), and quite frankly, it works. From spinning V-Water bottles on the escalator screens in the tube to high-resolution digital panels at Piccadilly Circus shining down on tourist-central with the brand's fantastical colours, the V is all over London right now. No longer confined to the cafes in Soho for media types, it's becoming a trusted health kick for Londoners and I'm sure, soon across the country too. Clean, colourful and quirky brand tools borrowed from the likes of Innocent are creating something magical around that pink, yellow and purple water. No really, it's just water.
Their website is pretty sweet too, check it here.
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