After seeing Almodovar's new flick last week, Broken Embraces (Los Abrazos Rotos), I was keen to read a few reviews and see which critics agreed with me on my opinion of the movie (I absolutely loved it, btw)... I stumbled upon Time Out's review and found some wonderful advertising for a new movie called '500 Days of Summer'. Awesome targeting and truly engaging creative, this ad take over was impressive stuff. With the two protagonists bordering TO's review content it was hard to not take notice, combine that with an MPU playing the trailer, a leaderboard AND skyscraper... I'm SOLD.
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