These ads have actually been around for a while now but I found this photo of one I saw underground at Baker Street tube station a few weeks back. It's relatively simple creative that builds on the new found positioning InBev have worked so hard to push the Stella brand into - that of becoming the new Peroni. Continental elegance, rugged handsomeness, vintage beauty, and timelessness are just a few phrases that come to mind. It works perfectly, differentiates the 4% brand from both the other products in its portfolio and more importantly, its competitors. Plus, seeing this on a hot day stuck on a platform works near-perfectly. Rock on Stella.
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